Benson vs. Kudos

Dorigen & P/O,

While Dorigen is in the process of moving from Manhattan to Brooklyn, I thought I’d take a look at another question submitted by P/O:

“What is the relationship between TV’s Benson and Kudos candy bars? Provide links.”

Initially, I assumed that this was a nonsensical question, like Alice in Wonderland’s “Why is a raven like a writing desk?”  This is something with no answer, but the question itself implies some specific response.

And then I saw this:

This Kudos commercial reads like any 80’s sitcom with a cast of exaggerated / unrealistic characters that deserve to be mocked.  Benson, the straight talking butler, would have had many an off-handed comment to say about these “Krazy” for Kudos people / off-off-Broadway musical understudies.

Also, is this question about race?  Is this another instance of the “white people are crazy” comedy standard, with the African American being the voice of reason?  It’s often hard to argue with this stance.  I mean, have you seen Lawrence Welk?!

In the case of Benson, he seems to be the most capable and human of the bunch, yet he is not the head of the household of crazies.  Sitcoms and advertisements may not be realistic portrayals of our everyday lives, but they point to conventions that wide audiences can understand.  Benson and Kudos are not afraid to serotype into hilariously ridiculous proportions, and perhaps that’s why they’re both so offensively delicious.


3 thoughts on “Benson vs. Kudos

  1. dangerdorge says:

    Brilliant. I remember watching Benson when I was little. I don’t think I fully understood the race/class implications at the time. I thought Benson was the boss and he had a bunch of wacky employees and they all lived in the same house for some reason. That probably makes as much sense as the actual premise of the show.

  2. Madeleine says:

    Kudos on this post! I’m so happy to see your sisters site! I want to know – if “knowing is half the battle,” what is the other half? I mean, the official real answer, from the GI Joe archives – did they ever come right out and say what you are supposed to do once you know? Or was imagining the other half of the battle supposed to be some kind of Zen koan, like the sound of one hand clapping? (ps, this reminds me of Wonder Woman safety tips, just found a video, I Can Not believe how deeply these indoctrinated me!

  3. Em says:

    Yes, Madeleine, YES!! We will work on an answer to justify your quality question. 🙂

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